The Airbnb occupancy rate in Marrakech reflects the vitality of the tourist rental market. This KPI helps you assess your profitability, adapt your strategy and compare your performance with that of other hosts or investors in the Ochre city.

What is the Airbnb occupancy rate in Marrakech?

The occupancy rate measures the proportion of nights booked to nights available. In Marrakech, it serves as a benchmark for determining tourist demand and the performance of your listing on Airbnb.

Key points to remember :

• Key rental performance indicator
• Expressed as a monthly or annual percentage
• Direct impact on your Airbnb income
• Compare performance between neighborhoods
• Used by analysis platforms (AirDNA, Mashvisor)

Understanding this rate allows you to steer your rental strategy with precision and ambition.

How to calculate the occupancy rate of an Airbnb accommodation

To calculate your rate, divide the number of nights booked by the number of nights available, then multiply by 100. It's a simple but essential formula for assessing your business.

Formula + practical example :

• Formula (Reserved nights / Available nights) × 100
• Example 24 nights booked / 30 nights = 80 %

Tracking this rate regularly will help you detect slack periods and adjust your actions accordingly.

What indicators validate a good Airbnb occupancy rate?

A good rate is not enough. It must be correlated with other key indicators such as monthly revenue, average length of stay or customer ratings. These elements ensure balanced performance.

Indicators to monitor together :

• Revenue per night (RevPAR)
• Average traveler rating
• Message response time
• Average length of stay
• Customer cancellation rate

A good rate accompanied by good indicators shows that your property is profitable, reliable and appreciated.

What is the average Airbnb occupancy rate in Marrakech?

In 2025, the average occupancy rate in Marrakech is estimated at 74 %, according to AirDNA data. This figure varies by neighborhood, type of accommodation and tourist season.

Data by housing type :

Using these averages as a benchmark allows you to situate your own performance on the city's rental map.

What is the current occupancy rate in Marrakech in 2025?

In May 2025, Marrakech will have an average rate of around 76 %. This increase can be explained by the post-COVID recovery in tourism and the city's continuing appeal to Europeans.

Key figures for May 2025 :

• Estimated overall rate : 76 %
• Medina: 82-90 %
• Gueliz: 75-80 %
• Palmeraie: 65-70 %
• Source: AirDNA, monthly report

Keeping an eye on these monthly trends will help you make better short-term decisions.

How has the occupancy rate changed since 2019?

Since 2019, the Airbnb market in Marrakech has seen fluctuations marked by the pandemic, followed by a strong recovery between 2022 and 2025. The trend has now stabilized.

Year-on-year change :

Observing these trends helps you anticipate market movements and adjust your annual strategy.

Which Marrakech districts have the best rates?

Some areas of Marrakech boast occupancy rates well above the average, thanks to their tourist appeal, accessibility and unique ambience.

Top 5 districts in 2025 :

1. Medina - Tradition, souks, local life
2. Gueliz - Modern, close to cafés and shopping centers
3. Hivernage - Luxury, hotels, casinos
4. Palmeraie - Villas, tranquility, unobstructed view
5. Sidi Ghanem - Trendy, artistic, close to the medina

Choosing the right neighborhood maximizes your chances of having a full calendar all year round.

How occupancy rates change with the seasons

Climate and vacation periods strongly influence demand. Marrakech has three distinct rental seasons, with marked peaks in spring and autumn.

Typical seasonal cycle :

Adapting your pricing and strategy to these cycles helps you smooth out your annual income.

What impact does the rate per night have on occupancy?

Price has a direct influence on occupancy. Too high a rate discourages bookings, while a well-optimized rate increases conversion and occupancy.

Best pricing practices :

• Use a dynamic pricing tool
• Adjust to local events calendar
• Offer long-term discounts
• Test different price ranges depending on the day
• Follow the neighborhood average on AirDNA

Pricing strategy is one of the most powerful levers for stimulating occupancy without sacrificing profitability.

What does the Airbnb occupancy rate in Marrakech depend on?

This rate depends on several interdependent factors: location, photos, ratings, price, availability and quality of welcome. Algorithmic performance also plays a role.

Main factors :

• Location (proximity to points of interest)
• Ad quality (text, photos, equipment)
• Customer experience (welcome, responsiveness, cleanliness)
• Market-appropriate pricing
• Flexible cancellation policy

Working on these axes helps create an Airbnb experience that attracts and retains travelers.

Why do occupancy rates vary in Marrakech?

In Marrakech, variations can be explained by seasonality, tourist peaks, events and geopolitical crises. Local supply also plays a major role.

Common causes of variation :

• Warm or cool season
• Religious holidays or school vacations
• Air strikes, pandemics
• New homes on the market
• Cultural events or festivals

By analyzing the causes, you can better anticipate peak and off-peak periods, and optimize your availability.

What limits prevent us from reaching 100 % of occupancy?

Even the best homes have unreserved days. Logistical, regulatory and personal constraints make it impossible to reach 100 % occupancy.

Common brakes :

• Cleaning and customer turnover
• Personal reservations by the owner
• Unscheduled technical maintenance
• Ceilings imposed by platforms
• Low seasonality (summer in Marrakech)

Aim for a realistic rate of 85-90 % in the high season to maximize revenue without over-solicitation.

Why optimize your occupancy rate on Airbnb

Optimizing this rate improves your revenues, strengthens your algorithmic presence and ensures constant visibility on Airbnb. It's a strategic objective.

Immediate benefits:

• Higher monthly income
• Top position in Airbnb results
• Fewer empty periods = higher profitability
• Reduced customer cancellation rate
• Increased quality of reviews

A high rate reflects a good product, well presented and well managed.

Can we achieve 90 % occupancy rate in Marrakech?

Yes, reaching 90 % is realistic in Marrakech, especially between March and May or September and November. This requires optimized management and a perfectly calibrated product.

Conditions for targeting 90 % :

• Housing in a high-demand neighborhood
• Rapid response to messages
• Professional photos and clear description
• Instant booking policy
• Prices adjusted weekly

With the right tools and a data-driven approach, this goal can be achieved over several months of the year.

What impact does a good rate have on Airbnb profitability?

A good occupancy rate directly increases the profitability of your rental investment. The fuller your calendar, the faster you amortize your fixed costs.

Concrete impact on profitability :

• Increase in gross monthly income
• Reducing vacancy costs
• Optimizing net rental yield
• Improved operating cash flow
• Reducing turnover-related risks

Working your rate means working every square meter of your home to its full potential.

Which accommodations have the best rates in Marrakech?

The best-performing homes are those that offer a strong local experience, professional management and good aesthetics. The user experience makes the difference.

High-performance housing types :

• Renovated traditional riads with patio and pool
• Modern, well-decorated studios in the city center
• Family villas with services included
• Designer homes for digital nomads
• Sustainable accommodation with eco-tourism label

Targeting a niche and nurturing the experience help achieve rates above 85 %.

Who is most successful in maintaining a good occupancy rate?

Airbnb Superhosts or professional managers often get the best rates. They automate, anticipate and know how to create consistent perceived value.

Profiles of top performers :

• Superhosts with > 4.8 rating
• Managers of several units
• Local owners highly available
• Dynamic pricing users
• Multilingual hosts with independent check-in

Inspired by these profiles, we can identify concrete levers for sustainable performance.

What guests think of rental performance in Marrakech

Guests describe Marrakech as a dynamic but demanding market. Competition and seasonality demand proactive management and constant adaptation.

Frequent feedback :

• Very profitable between March and November
• The importance of design differentiation
• Outsourced management useful for absentees
• The effect of good grades on visibility
• Difficulty renting in July and August

This feedback confirms the need for clear positioning and excellent execution in the field.

Should you opt for short- or medium-term rental?

Short-term stays are still in the majority in Marrakech, but medium-term stays (15 to 90 days) can secure your off-season income and smooth out your annual occupancy.

A useful comparison:

Mixing the two according to the season will optimize your overall strategy.

What would happen if tourism fell?

A drop in visitor numbers would automatically impact occupancy rates. Diversification (digital nomads, long stays) and adaptation of the offer become essential.

Possible effects and countermeasures :

• Decline in classic bookings
• Increased price competition
• Decline in net income
• Valuation of stays of 15+ nights
• The need for a marketing channel outside Airbnb

Anticipating a tourism crisis means ensuring the economic resilience of your business.

Conclusion

The Airbnb occupancy rate in Marrakech is the heart of your rental performance. In 2025, with an average of around 74 %, it is a key indicator for maximizing your revenues and optimizing your strategies.

By understanding its levers - seasonality, pricing, location, positioning - you transform your property into a profitable and resilient asset. Analyze your data, automate your management, and commit to a rate of over 85 %. Marrakech offers exceptional potential: it's up to you to make the most of it.